Today we continue presenting the excellent article by Graham Charlton titled “The importance of user reviews for local SEO”.  

The following section of the article focuses on which of the many review sources are important for local SEO.

Which review sources are important for local SEO?

There are a number of review sources that Google can use, or which play a part in local search visibility.

Google reviews

This is the most important source. These review scores are an important signal for Google.

Indeed, Moz attributes review signals 8.4% of its ranking factor pie.

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A Google My Business listing is now an absolute essential for local search. It’s free to set up, it’s one of the best things you can do to improve local SEO visibility.

Also, you don’t need to be an SEO expert, or to hire one to get the basics right.

If you haven’t done so already, you’ll need to claim your Google My Business page. This isn’t the place for another guide to set up, but the following features are important:

  • A long and unique description of your business.
  • Choose the right categories.
  • Key information on opening times.
  • Lots of imagery.
  • Regular updates.
  • A local phone number and business address.
  • Reviews from customers.

You’ll find plenty more tips in Greg Gifford’s excellent presentation from Brighton SEO this year.

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For Google to show your reviews, you’ll need at least five reviews, while Greg recommends at least 10 Google reviews before you target other sources. It also helps if you have more than your competitors.

Our next post from this article will focus on other review aggregators beside Google.  As usually, visit our website, or call u at (916) 933-7414.  Cheers!

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